Imagine the ultimate family feud unfolding not in a reality TV confessional, but right in a mock courtroom—where the stakes are a trendy wellness supplement and the judges are your own siblings. That's the hilarious yet surprisingly revealing drama Kim Kardashian has unleashed in her latest ad for sister Kourtney's brand, Lemme Colostrum. But here's where it gets controversial: is this playful sibling rivalry just good marketing, or does it touch on deeper issues of sharing successes in a high-profile family? Stick around, because this ad packs more punches than a Kardashian episode binge, and we're about to dive into every juicy detail.
Picture this: Kim Kardashian, the queen of glow-ups and business empires, is dragging her sister Kourtney Kardashian into 'court' over the secretive launch of Lemme Colostrum. The ad, released on Tuesday and splashed across both sisters' social media feeds, stars Kim (aged 45) and Kourtney (aged 46) in a courtroom showdown. Kim plays the accuser, grilling Kourtney on why she kept her latest gut-health and beauty secret under wraps. And this is the part most people miss: it's not just about the product—it's a cheeky nod to real family tensions, making you wonder how much of this is scripted versus straight from their lives.
The scene kicks off with Kourtney strutting into the courtroom like a star witness, taking the stand as the judge lays out the charges: 'Miss Kardashian Barker, you're accused of not revealing your newest beauty and digestive health hack, Lemme Colostrum. How do you plead?' Kourtney fires back confidently, 'Your Honor, I've been all about self-care lately.' But Kim, ever the prosecutor, jumps up with an objection: 'Your Honor! She's hoarding information, and I've got proof!' When the judge tells Kim to present her case, she lays it out for the 'court': 'In our family, we share everything—NDAs, style teams, group texts, and yep, even supplements. So when I heard about her Lemme Colostrum project, I waited patiently. And waited. And waited some more.'
Kim continues, mimicking Kourtney's voice, 'She kept saying, "Kim, it's not launch-ready yet," while glowing brighter than a filter app. So, I had her tailed.' Out comes a poster board full of evidence—snapshots of Kourtney clutching a bottle of Lemme Colostrum. Not one to back down, Kourtney counters with a blast from the past, quoting one of Kim's infamous lines against her: 'If I may, Your Honor, didn't the prosecution once snap, and I quote, "Maybe if you had a f--king business you were passionate about, you'd understand what running a f--king business demands, but you don't." Well, now I do. Jealousy doesn't hold up in court.'
She adds that Lemme Colostrum has supercharged her digestion, boosted her immunity, and given her that enviable radiance, to which Kim quips, 'Bitch, I invented glow!' The courtroom erupts into chaos, but Kourtney gets the last laugh, popping a Lemme Colostrum gummy and declaring to the camera, 'For the record, I feel amazing. Sue me if you must!'
Both sisters shared the video online, with Kim captioning her Instagram and TikTok posts: 'Finally settling the group chat score now that @lemmeColostrum Gummies & @lemmeColostrum Liquid Liposomal drop on 11.6 🤍.' This seems like a lighthearted jab at a recent episode of The Kardashians, where Kourtney exited the family group chat after Khloé Kardashian sent a snarky message. It's a reminder that even in jest, these ads pull from real sibling sparks.
Celebrity pals were quick to chime in with praise. Khloé wrote, 'This is the best ad in all of history!!!!!' Kris Jenner, the matriarch, laughed, 'OMG This is SOOOO good!!!!!!!!!!! 😂😂😂😂👏👏👏👏.' From Kim's acting world, Niecy Nash cooed, 'Too cute 😍,' and Kyle Richards from The Real Housewives of Beverly Hills added, 'Love this!! 😂😂.'
Now, for those new to the wellness scene, let's break down Lemme Colostrum without the jargon. According to the brand's website, the Gummies are made with clinically-tested colostrum isolate to help with gut health, digestion, and reducing bloating, while also supporting immunity and overall wellness thanks to Vitamin D3. The Liquid version is packed with bovine colostrum rich in immunoglobulins (IgG) for vitality, beauty from the inside out, and includes extras like Lactoferrin, MCT Oil, and antioxidant Vitamin E. Colostrum itself has exploded in popularity as a 'nature's superfood,' often called 'liquid gold.' But here's a key clarification: it's not from humans—it's sourced from cows right after they give birth. Per the Mayo Clinic, this thick, yellowish milk substitute contains healthy fats, proteins, vitamins like B-12 and K, zinc, growth factors, cytokines, and high levels of antibodies that aid an infant's nutrition, immunity, and gut function. In supplement form, it's designed to mimic these benefits for adults, helping with everything from digestion to a stronger immune system. Think of it like borrowing a cow's postpartum power-up for your daily routine—perfect for beginners dipping into gut health trends.
The Lemme Colostrum line launches this Thursday, November 6, so mark your calendars if you're intrigued.
But wait, is this ad genius or a sneaky way to stir up family drama for clicks? On one hand, it's brilliantly tying into their shared history, making wellness feel relatable and fun. On the other, it subtly questions whether true sisterhood means spilling every secret—or if holding back is just smart business. And this is where opinions diverge: do ads like this celebrate family bonds, or exploit them? What do you think—should siblings share everything, even their beauty hacks, or is a little mystery healthy? Drop your thoughts in the comments: agree, disagree, or share if you've tried colostrum yourself!
